GWA1 Progress

this is the first page of my layout transferred to indesign, initially it was like this: 

(background is white) 

after asking mr. cheo, he agreed with me that this revised layout looks better: 

i made the layout in such a way that allows me to place short paragraphs separately, as my topic is about health myths. this is what it looks like with the content inserted: 

i have decided to use the modular grid to try and create something un-boring but after laying it out on InDesign i realise that it's too simple and needs some additional touches like adding asymmetrical lines, some more photos, and it would look a lot cooler if i can find a way to overlap the text over the pictures.

i still need to add some more colours, images, and adjust the text.

Inspiring newsletter

this email newsletter is one that really caught my eye! 

they had an interesting play around with the typography. the style of the ketchup text attracts attention, and i like it because it's appropriate to their slogan/catch phrase "what's cooking, good looking?". people are also naturally attracted to food, i reckon. the size of it also resembles proportion, and these 3 'headings' are placed in a way that is in accordance with the direction that the eye travels in.

there are also little details like ketchup splatters and a shaky line at the bottom, it's a nice touch. they also applied proper placement so that it doesn't look too cluttered and messy. the font used is also easy to read, and the colours are complimentary to the ketchup and pizza. 

overall, it has an interesting concept. 

Layouts

this is my progress for the group project! i used the modular grid to create some layouts. by the second or third layout, my creativity started flowing. at first i felt like it was difficult to picture anything on the grid, but after some time, i realised that the grid can actually help with imagination and it can be manipulated so that it's not boring.

but these are the two that i ended up using: