this email newsletter is one that really caught my eye!
they had an interesting play around with the typography. the style of the ketchup text attracts attention, and i like it because it's appropriate to their slogan/catch phrase "what's cooking, good looking?". people are also naturally attracted to food, i reckon. the size of it also resembles proportion, and these 3 'headings' are placed in a way that is in accordance with the direction that the eye travels in.
there are also little details like ketchup splatters and a shaky line at the bottom, it's a nice touch. they also applied proper placement so that it doesn't look too cluttered and messy. the font used is also easy to read, and the colours are complimentary to the ketchup and pizza.
overall, it has an interesting concept.
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