Lesson 3

For the third lesson, we learnt about sketching and the design process. 

There are several reasons to why we should sketch when designing. Some of which are: to get the basic layout, to develop the concept and get a good idea of it, to get the client's opinion and thoughts and to explore the visuals. We were shown an example of concept development for a brand/company Biotrekker: 

This is then linked to client communication and approval, where the client voices out which parts of the design or sketches he/she likes and from there the sketches (or in this case, logo) can be further developed and improved based on the client's needs. For Biotrekker, in the end, two elements are incorporated into the logo: compass and water droplet. 

From what I understand, visual exploration is brainstorming about the product, finding keywords that are greatly associated with it, then drawing out the elements. After that comes refining visual solutions, which is improving/perfecting the piece separately because first tries aren't perfect. From what I can recall, the sketching/exploration process is important.

Also, we learnt about the principles of design: simplicity, memorability, versatility, timeliness, appropriation. These terms are pretty self-explanatory. 

We also got to see some logos. Bad and good logos, we had to identify which ones were bad logos. Here are some logos with hidden symbols: 

Lastly, we had to brainstorm and produce a new logo for Asia News Network, ANN. We tried to incorporate the different keywords associated with ANN but in visual form.