What makes a good advertisement?
- attention grabbing
Appeals to basic sensory perceptions.
- trust development
Can be accomplished by linking product with likeable characters.
- positive associations
Such as: babies, cute animals, beautiful women.
- the desire hook
Why the customer would be better off with the product.
- action motivator
Calls to action. Humans take action if they see someone else do it.
- copy elements
Text explaining the product. Clear, concise, suitable font.
- graphic elements
Photography, illustration, logo. Integrate with text.
- color vs. B&W elements
B&W printing is cheaper.
- layout elements
The arrangement of elements, requires a focal point.
- size & shape elements
Different sizes vary in prices.
- placement elements
Direct mail solicitations generate leads more effectively than magazine ads do.
- titles
Strongest element: grab the attention of audience.
- artwork
Gives another chance to grab the reader's attention.
- body
Organize and emphasise message of the ad.
- contact
Very important, known also as signature. Example: logo.
- extras
Eg: coupons.
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