Sunday, July 6, 2014

Week 11 - Studio B

here is what i came up with by the end of the lesson:


this exercise was to train us to use both illustrator/photoshop + indesign for our newsletter

this lesson we learnt about indesign, so it was an important lesson. indesign is an important part of newsletter designing because it enables us to determine the layout properly and guarantee accuracy. it's also really convenient when it comes to designing stuff that needs organising.

we learnt how to set up documents, the advised number of pixels for each element. 

we also learnt what bleed, gutter, and margins meant. 

bleed: is the area outside of the edge of the paper and the purpose of this is for the image to extend all the way there, so that if the printing is not accurate there still won't be any visible white spaces.

the area in between the columns can also be adjusted when setting up a new document 

picture
to place any file (photo, logo) onto the document, file > place. photoshop and illustrator files can be detected too 

clicking on the object/picture box will allow you to adjust the size of the frame of the picture, while double clicking will allow you to adjust the size of the actual picture/object

click on bottom right anchor of frame box to align both blue (frame) and red (picture) boxes as the same size

to get rid of the background of an object/image with a PLAIN background, go to object > clipping path > options and choose detect edges. this action will detect the edges of the actual object and get rid of anything other than it

window > text wrap and change settings so that the text is wrapped around the image, and no text will be covered/the image does not overlap text

the different icons at the top with change what type of text wrap it is. but text wrap on an image doesn't look very professional, in my opinion

text
with type tool equipped, click and drag to create text box but without letting go, press up down and left right keys to adjust the number of rows and colums. 

right click and choose fill with placeholder text to fill the text box with gibberish, just for sampling purpose
leading, tracking, kerning, drop cap, can be adjusted under window > character to enhance the typography 
drop cap: where the first letter of the article is bigger than the rest, also usually seen in newspapers
leading: should always be the same number as the font size

adjust grid size in indesign > preferences > grid and change increment every to 12 so that it fits the font size. increment every should always be the same as font size 

view > grids and guides > baseline grid to show the baseline grid to help align the body text 
under window > paragraph, click on icon at the bottom right to align text to baseline grid so that it looks neater

all these things are important to make the text look clean and professional.

save
to save a file, we don't do file > save as because that only allows weird formats 
instead, we export as jpeg or pdf files. important to remember that it is always (PRINT) pdf 

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